PRIVACY POLICY

The Permanent Makeup Training Academy Ltd

Last updated: 16 October 2026

1. Introduction

At The Permanent Makeup Training Academy Ltd, your privacy is important to us.

Whether you’re exploring a new career in permanent makeup, downloading one of our free guides, enquiring about our training courses or becoming one of our students, we want you to feel confident about how your personal information is collected, stored and used.

We are committed to protecting your personal information and handling it responsibly.

This Privacy Policy explains what information we collect, why we collect it, how we use it, who we may share it with and the rights you have.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

Business name: The Permanent Makeup Training Academy Ltd

Trading name: The Permanent Makeup Training Academy

Business address: Unit 10, More House Farm Business Centre, Ditchling Road, Wivelsfield, Haywards Heath, RH17 7RE

Email: in**@************************co.uk

Website: www.permanentmakeuptraining.co.uk

The Permanent Makeup Training Academy Ltd is the data controller responsible for deciding how personal information covered by this policy is processed.

For any questions about this Privacy Policy or how we handle your personal information, please contact us using the email address above.

3. What Personal Information We Collect

Depending on how you interact with our website and services, we may collect the following information.

Information you provide directly:

• Your first and last name.
• Your email address.
• Your telephone number, where provided.
• Information you submit through our website forms.
• Details of your training enquiries.
• Information relating to course bookings and enrolments.
• Your preferences for receiving email communications.
• Messages and correspondence you send to us.

Information collected automatically:

When you visit our website, certain technical information may be collected, including:

• Your IP address.
• Browser type and device information.
• Pages visited on our website.
• The date and time of your visit.
• Information about how you interact with our website.

The information collected depends on the technologies operating on our website and your cookie preferences.

We only collect personal information that is relevant to providing our services, responding to enquiries, delivering requested resources or operating our business.

4. How We Use Your Personal Information

We use personal information for the following purposes:

Responding to enquiries

When you contact us about permanent makeup training, we use the information you provide to respond to your questions and supply information you’ve requested.

Providing free educational resources

When you request one of our free guides or educational materials, we collect the information necessary to provide access to that resource.

Managing training bookings

When you enrol on one of our courses, we use relevant personal information to administer your booking, provide training information, communicate about your course and manage our relationship with you.

Email communications

If you choose to subscribe to our email communications, we may send you educational information, career advice, student success stories, business tips and information about our training programmes.

Improving our website

We may use appropriate website performance and analytics information to understand how visitors interact with our website and improve their experience.

Meeting legal obligations

We may use and retain certain information where necessary to comply with legal, accounting or regulatory requirements.

5. Our Legal Basis for Processing Personal Information

Under UK GDPR, we must have a lawful basis for collecting and using personal information.

Depending on the circumstances, we rely on the following lawful bases.

Consent

We rely on your consent where required, including when you voluntarily agree to receive our marketing email communications.

You can withdraw your consent at any time.

Contractual Necessity

We may process personal information where necessary to provide a service you’ve requested or to take steps before entering into a contract with you.

This includes administering course bookings and responding to requests directly connected with enrolling on training.

Legitimate Interests

We may process certain information where necessary for our legitimate business interests, provided these interests are not overridden by your rights and freedoms.

These interests may include:

• Responding to general business enquiries.
• Delivering resources that you’ve requested.
• Maintaining website security.
• Improving our services.
• Managing our business relationships.
• Preventing misuse of our website.

Where electronic marketing or tracking requires consent under separate legislation, we obtain that consent or rely on another applicable legal permission.

Legal Obligations

We may process information where necessary to comply with applicable laws, including accounting, taxation and regulatory requirements.

6. Free Guides and Educational Downloads

We offer free educational resources, including our 175-page PMU Career & Training Guide.

When you request a free guide, we may ask for your name and email address.

We use this information to provide the resource you’ve requested and, where applicable, send an email containing access to your download.

Our landing pages may be operated using ClickFunnels.

After completing a download form, you may be directed to a thank-you page where you can access your guide immediately.

You do not have to subscribe to our ongoing marketing emails to receive a guide offered as a separate free resource.

Requesting a free guide does not automatically mean you have agreed to receive ongoing promotional emails.

7. Email Marketing and Our Free Career Email Series

We use GetResponse to manage our email communications and subscriber information.

If you choose to subscribe to our emails, you may receive:

• Advice about starting a career in permanent makeup.
• Inspiring stories from women who have changed careers.
• Real student experiences and success stories.
• Information about potential career opportunities.
• Training tips and educational content.
• Business and marketing advice.
• Information about our permanent makeup courses.
• Occasional news, announcements and special offers.

We aim to make our emails helpful, relevant and informative.

How you subscribe

Where consent is required, we ask you to actively agree to receive our marketing emails.

Our marketing consent option is separate from the request to download a free guide.

We do not rely on pre-ticked marketing consent boxes.

We may also send marketing communications where another lawful permission under the applicable electronic marketing rules is available.

How to unsubscribe

You can unsubscribe from marketing emails at any time.

Simply click the unsubscribe link included in our marketing emails.

Alternatively, email:

in**@************************co.uk

Once you unsubscribe, we will stop sending marketing emails to that address.

We may retain limited information to record your preference and prevent further unwanted marketing.

Withdrawing marketing consent does not affect the lawfulness of processing carried out before you withdrew it.

8. How We Store and Manage Your Information

We use trusted service providers to help operate our website, landing pages and email communications.

These include:

ClickFunnels

We use ClickFunnels to create landing pages, collect information submitted through forms and provide access to requested educational resources.

GetResponse

We use GetResponse to manage subscriber information, email lists, marketing preferences and automated email communications.

These services may process personal information on our behalf in accordance with their contractual data protection obligations.

We may also use ordinary business services, such as website hosting, business email providers and professional advisers, where necessary to operate our business.

We do not sell your personal information to third parties.

We do not share your information with unrelated businesses for their own marketing purposes without an appropriate legal basis.

We may disclose information where legally required or where reasonably necessary to protect our legal rights.

9. How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including any applicable legal or regulatory requirements.

Email subscribers

We retain subscriber information while you remain subscribed and the information continues to be needed for our email communications.

We review subscriber records periodically to identify information that is no longer required.

If you unsubscribe, we stop sending marketing communications and may retain a limited record of your preference to prevent accidental resubscription or further unwanted emails.

Enquiries

We retain enquiry information for as long as reasonably necessary to respond, manage any continuing discussions and maintain appropriate business records.

Information that is no longer required will be deleted or anonymised.

Training students

Information relating to training bookings and enrolments may be retained for longer periods where necessary for course administration, certification, contractual matters or legal obligations.

Financial records

Financial and accounting records are retained for the periods required by applicable UK law.

We regularly review our information and remove personal data that is no longer needed.

10. Cookies and Website Tracking

Our website may use cookies and similar technologies.

Cookies are small files or identifiers that help websites function, remember certain preferences and, where permitted, collect information about website use.

Different types of cookies may include:

Essential cookies

These are necessary for the operation, security or functionality of the website.

Analytics cookies

These may help us understand website performance, such as which pages visitors use and how they interact with our content.

Advertising and marketing cookies

Where implemented, these may help us understand advertising performance, measure conversions and show relevant advertising.

We may introduce services such as Google Analytics, Google Ads conversion tracking or the Meta Pixel.

Where cookies or similar tracking technologies require consent, we will obtain that consent before using them.

Visitors will be provided with information about the technologies used and appropriate choices for managing their preferences.

You can also manage cookies through your browser settings.

Please be aware that disabling certain cookies may affect some website features.

11. Sharing Information With Third Parties

We may share personal information with organisations that provide services necessary for the operation of our business.

These may include:

• Website and landing-page providers.
• Email marketing service providers.
• Website hosting and technical support providers.
• Payment processing providers, where applicable.
• Accountants or professional advisers, where necessary.
• Regulatory or legal authorities, where required by law.

We only share information where there is an appropriate legal basis and a legitimate business need.

Where service providers process information on our behalf, we take reasonable steps to use providers with suitable data protection arrangements.

We do not sell or rent your personal information.

12. International Data Transfers

Some of the technology providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to make sure that the transfer complies with applicable UK data protection requirements.

Depending on the destination and provider, these protections may include UK adequacy regulations or appropriate contractual safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to standard contractual clauses.

You can contact us for further information about the safeguards relevant to your personal information.

13. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures may include:

• Using reputable website and email service providers.
• Restricting access to personal information.
• Using appropriate account security measures.
• Maintaining secure business systems.
• Reviewing how personal information is handled.

Although we take steps to protect your information, no internet-based system can be guaranteed to be completely secure.

14. Your Data Protection Rights

Under UK data protection law, you have a number of rights relating to your personal information.

Depending on the circumstances, these may include:

The right to be informed

You have the right to understand how your personal information is collected and used.

The right of access

You may request a copy of the personal information we hold about you.

The right to rectification

You may ask us to correct inaccurate or incomplete personal information.

The right to erasure

In certain circumstances, you may ask us to delete your personal information.

The right to restrict processing

You may ask us to limit how your information is used in certain circumstances.

The right to data portability

Where applicable, you may request that certain information be provided in a portable format.

The right to object

You may object to certain processing of your personal information.

You have the right to object to the use of your personal information for direct marketing at any time.

If you object to direct marketing, we will stop using your information for that purpose.

Rights relating to automated decision-making

You may have additional rights where decisions producing legal or similarly significant effects are made solely through automated processing.

You also have the right to withdraw consent where we rely on consent to process your information.

These rights are subject to applicable legal conditions and exceptions.

To exercise any of your rights, please email:

in**@************************co.uk

We will respond within the period required by applicable data protection law.

15. Links to Other Websites

Our website may contain links to external websites, educational resources or third-party services.

We are not responsible for the privacy practices or content of websites operated by other organisations.

We encourage you to review their privacy policies before providing personal information.

16. Children’s Privacy

Our website and permanent makeup training services are intended for adults.

We do not knowingly collect personal information from children for marketing purposes.

If we become aware that we have collected personal information from a child without an appropriate legal basis, we will take steps to address the situation.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or legal obligations.

When we make changes, we will update the date displayed at the top of this page.

Where required, we will provide additional notice before making significant changes to how personal information is used.

We encourage visitors to review this page periodically.

18. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us.

The Permanent Makeup Training Academy Ltd

Unit 10, More House Farm Business Centre
Ditchling Road
Wivelsfield
Haywards Heath
RH17 7RE

Email: in**@************************co.uk

Website: www.permanentmakeuptraining.co.uk

We will do our best to address any concerns you may have.

19. Complaints

If you are unhappy with how we have handled your personal information, please contact us first so that we have an opportunity to investigate your concerns.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information Commissioner’s Office

Website: www.ico.org.uk

You can find information about your data protection rights and how to raise a complaint on the ICO website.